{"id":270,"date":"2021-10-13T18:20:37","date_gmt":"2021-10-13T10:20:37","guid":{"rendered":"http:\/\/hapifam.com\/?page_id=270"},"modified":"2025-04-30T13:24:06","modified_gmt":"2025-04-30T05:24:06","slug":"our-story","status":"publish","type":"page","link":"https:\/\/hapifam.com\/en\/our-story\/","title":{"rendered":"Our Story"},"content":{"rendered":"\t\t
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In today\u2019s world, food should not be consumed to merely fill the stomach. It has to nourish the body and soul. <\/p>

Here in Malaysia and the rest of Asia, many people are not receiving vital nutrients and vitamins in their meals daily. Much of this is not due to the difficult access to quality food but bad eating habits due to common practice or lack of nutritional knowledge.<\/p>

We at HAPIFAM are on a mission to make things right. Eating right is essential for a lot of reasons apart from health. Food is really the first line of defence against sickness and disease. When an individual requires medical treatment, it means that the body has already succumbed to certain threats to a person\u2019s health.<\/strong><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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We are on a mission to \npromote healthy \neating for families.<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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For this reason, we have developed a range of food choices for Asian families. Our wish is to see whole families live well and healthy through good eating habits.<\/p>

We have already begun with exciting brands targeted at moms and children. For moms, we have been helping to improve them to have more milk for their infants via our HAPIMOMS specially-formulated cookies. Delicious and nutritious, we hope to make not one, but two individuals happy \u2013 mum and baby, the latter will be fed better as a result. As for children, our HAPIHEROS cereal range with unique Asian flavours is our way to help kids grow up healthy and strong and still stay in touch with what mom and dad like to eat \u2013 such as sweet potatoes and goji berries.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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We are on a mission to provide healthy, nutritious \nfood options<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Our Hapi- brand focuses on natural flavours.
This is why we are uniquely different – we maximize the nutrition factor in our product variations. Healthy and tasty is our way.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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We are on a mission to bring happiness!<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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HAPIFAM is a portmanteau of the two words \u201cHappy\u201d and \u201cFamily\u201d. We totally believe that food expecially healthy food should not only provide nutriotion but also happiness. Food is important to all Asian cultures, and a good, hearty meal is on top of the list of our priorities.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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We also have a vision to share our Asian heritage to the rest of the world.
The Malayan Tiger Hero characters are created to represent the origin of the brand – Malaysia.
They are also the representation of strength and intelligence.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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We also have a vision to share our Asian heritage to the rest of the world.
The Malayan Tiger Hero characters are created to represent the origin of the brand – Malaysia.
They are also the representation of strength and intelligence.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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In today\u2019s world, food should not be consumed to merely fill the stomach. It has to nourish the body and soul. Here in Malaysia and the rest of Asia, many people are not receiving vital nutrients and vitamins in their meals daily. Much of this is not due to the difficult access to quality food […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":4,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","_seopress_analysis_target_kw":"","inline_featured_image":false,"footnotes":""},"class_list":["post-270","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/hapifam.com\/en\/wp-json\/wp\/v2\/pages\/270","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hapifam.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/hapifam.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/hapifam.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hapifam.com\/en\/wp-json\/wp\/v2\/comments?post=270"}],"version-history":[{"count":6,"href":"https:\/\/hapifam.com\/en\/wp-json\/wp\/v2\/pages\/270\/revisions"}],"predecessor-version":[{"id":4663,"href":"https:\/\/hapifam.com\/en\/wp-json\/wp\/v2\/pages\/270\/revisions\/4663"}],"wp:attachment":[{"href":"https:\/\/hapifam.com\/en\/wp-json\/wp\/v2\/media?parent=270"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}